I saw this advert posted up in the second week of January (in London, UK). To everyone who has “Eat Healthily” as one of their New Year’s Resolutions or goals, this advert more than any other sums up how the fast food industry views you, and their customers. They want you to fail. And they want you to quit at the first point of failure. You shouldn’t view your resolutions as an all or nothing proposition. Setbacks and failures are going to happen - the trick is to persevere regardless.

I saw this advert posted up in the second week of January (in London, UK).

To everyone who has “Eat Healthily” as one of their New Year’s Resolutions or goals, this advert more than any other sums up how the fast food industry views you, and their customers.

They want you to fail. And they want you to quit at the first point of failure.

You shouldn’t view your resolutions as an all or nothing proposition. Setbacks and failures are going to happen - the trick is to persevere regardless.

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