The Wall Street Journal published an article “Your Apps are Watching You”, which detailed the behaviour of some very well known and popular apps. Some of these apps send information (including location and contacts data) to third parties, such as advertising companies.
The app market is tough and fiercely competitive. A lot of great, high quality apps are free or priced so cheaply that they rely on advertising money from third parties to remain viable. There is after all, no such thing as a free lunch.
As an an app developer and a user of apps I am not particularly keen on the advertising supported business model for a number of reasons. Firstly, a lot of users simply don’t understand that a lot of their apps are collecting data about them (and these apps certainly don’t make it clear that they do). This strikes me as disingenuous at best, and dishonest at in the worst case.
Secondly, once you are in the ad-supported business model, your users cease being your primary customer. The customer becomes the advertiser, and as a developer you are effectively selling them your users. Needless to say, this can affect your product design decisions. I’d much rather make a product that serves it users’ in the best way possible, than build something that has had to be compromised to try and generate more ‘sticky eyeballs’.
Finally, call me old-fashioned, but I still like the idea of privacy. I dislike the idea that data about me is being harvested as I use my phone or computer, in ways I may or may not understand. In the age of Facebook and Google, this might seem like a very outmoded idea to some people - but I know I am not alone in feeling this way.
Choice by Choice & Privacy
Given the above I want to be very, very clear about how Choice by Choice treats your data and your privacy:
- Choice by Choice does not collect any data about you or transmit it to third parties
- You own all the data you enter into the app, and no-one else gets to see it unless you show it to them
- In the latest version, by popular request, I have added a passcode lock feature. This is to help secure your data and keep it private from anyone who might get hold of your iPhone or iPod Touch. There are no backdoors or secret unlock codes that can unlock the app, once it has been locked.
This has implications for the product and it’s development. It can’t be priced as cheaply as some of the other apps on the app store (the only money I get from the app is from sales - I don’t get a kickback from some marketing company because I am selling them your data).
In short, Choice by Choice respects your privacy, and respects the fact you own your own data.
Still, I can’t help ask myself maybe I should make an ad-supported version of Choice by Choice (or future apps). Would people prefer a cheaper or free version, knowing that their data might be passed on to advertisers, or that adverts would be within the app? It’s not something I am keen on, but I’d love to hear your feedback about this issue.
All the best,
Krishna